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Indian Start-up CREO Releases Mark-1

... Editorial Team

Creo, an Indian startup  has unveiled its first smartphone, called the Mark 1. A promotional video has been posted by the company on its social media feeds, but the company hasn’t released hardware details yet. Bt the looks of it, Mark 1 phone has a contemporary look with a curved metallic rim and slim glass back. In terms of size it looks closer to the size of an iPhone 6 Plus.Founder Sai Srinivas tells TechCrunch that leaked specs cited in some reports are inaccurate, but emphasizes that Creo won’t compete on hardware.

“Everyone else boosts the same hardware, cameras, processors. There’s no point in doing that anymore,” Srinivas says. “That’s why we believe our philosophy is very, very valid, because at the end of the day, the user is not going to see the hardware. They will see the software and the more the user can get from the software month after month, the more attached they will be.”

The Mark 1’s software features will focus on enhancing its caller experience, device security, app performance, and cellular data management.

Rather than compete on specifications or price, it looks like the startup is looking to differentiate itself through updates that will keep the phone running like new, with a new feature released each month."We at Creo put users at the centre of our monthly update model. These updates will bring powerful OS level features which are not present on Android currently," Sai Srinivas, Co-Founder and CEO told.

Creo will manufacture its own devices, too, but Srinivas believes that “hardware is no longer a differentiator.” So far, Creo recently raised $3 million in funding by Sequoia India, Beenext Ventures, and India Quotient.

Source: Techcrunch, Gadget 360