CREO Raises 3 Million Dollars from Sequoia, Others
CREO is a new startup in India with big ambitions. It not only wants to create a new Android-based operating system, but also produce its own smartphones. The Bengaluru-based company announced today that it has raised $3 million from Sequoia India, Beenext Ventures, and India Quotient.
Sequoia India and India Quotient also backed Mango Man, the CREO founding team’s previous startup, which raised $1.75 million last year. Its flagship product is an HDMI dongle called Teewe that set itself apart from competitors like Google Chromecast with features tailored for the Indian market. For example, Teewee was engineered to automatically detect and organize media already downloaded on users’ PC, tablets, and smartphones, since Internet connections in India are often too unstable to support streaming content. Teewe 2, the dongle’s second version, has sold 50,000 units since launching in May 2015.
Like Teewe, CREO’s operating system and smartphones, which launches later this year, will be created with the Indian market in mind. Co-founder and chief executive officer Sai Srinivas claims CREO’s operating system will be more than just another Android skin because it will “deliver features unheard of on any device.” He said it is too early to give specific details, but the OS will be updated every month with features and improvements based on customer requests.