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Flipkart Shutting Down Its Grocery Delivery App Nearby

... Kaustubh Goyal

Flipkart Ltd has decided to shut its groceries delivery app, Nearby after just five months of perations.(As rported by Livemint) The Nearby app was launched in Bengaluru in October and was delivering fruits, vegetables, soaps and other staples from supermarkets to customers within an hour of receiving an order. Similar model is followed by companies like Grofers and PepperTap. Both  Grofers and PepperTap have also scaled down their operations to concentrate on select markets. This segement recenelty saw an entry by Amazon India with Prime Now in Bengaluru, promising to deliver groceries and staples in less than two hours of receiving orders.

Analysts say that this step is in line with the focus of the new management under Binny Bansal  which is focussing on cutting costs and sharpening the company’s focus on its key strengths: electronics and fashion sales and logistics.