Watch JoJo in Her Emotional New Video for SAY LOVE
After spending the better part of a decade stuck in a prolonged legal battle with her record label, JoJo made her triumphant return to pop music earlier this year with not one but three singles—a tringle, as she dubbed it. Now, she’s following up the dance-heavy clip for “When Love Hurts” with a video for the tringle’s most affecting song, the supercharged ballad “Say Love,” over at BuzzFeed.
“It’s based what my girlfriend was going through,” JoJo told TIME earlier this year about the track’s meaning. “She was the first to tell her eventual boyfriend that she loved him. She put herself out there and made herself vulnerable. He was saying all the other right things but was maybe afraid to say ‘I love you’ back. Now they’re together and everything’s great—they’re madly in love! There is a happy ending!—but it’s a call to action. At a certain point, she had to demand more.”