10 Great Sources for Content Curation
We’ve discussed how important it is to stay active on social media and what tactics increase engagement. I also suggested a few great ways to automate your social media updates, because posting great content on constant basis is very challenging and time-consuming. Now, where do we find all this content to share? How do we know if the audience will like and engage with it? There are great content curation tools out there that discover popular content with ease and help you to never run out of ideas.
Pocket is an app whose primary intention is to help you save interesting articles you find around the web to read later, on your own time. If nothing else, this application of Pocket is worthy the download. However, Pocket will also send you notifications when stories you might find relevant are trending and enjoy increased popularity. Also, @PocketHits is a great source of trending content, as they tweet out on average five article a day. This is one of the most highly recommended content curation software in the industry.
Topsy allows you to search through popular relevant articles based on your specified interest. You can even specify whether you’re looking for links, photos, videos or people! Topsy also displays how popular any given content is by displaying how many people are talking about it right now. The platform also offers analytical and trend information that might prove very useful in gaining insights.
BuzzSumo has an amazing formula to calculate the virality score of any given piece of content. A very powerful content curation software, it ranks the most popular content by displaying lots of engaging statistics that can even be separated by popularity on a specific social media platform, specific date and type (like video, photos, articles, etc.) BuzzSumo is one of my top sources for great engaging content.
Feedly is one of the best RSS feeds. One of the ways it allows you to stay on top of relevant content is by monitoring RSS feeds you follow. Another great application of this platform is to search hashtags, choose topics and get a list of worthy websites and content.
SlideShare is amazing. Besides being a great platform to get discovered as a content marketer, it’s also a great place to dig deep into a variety of highly visual content (and we know people love visuals!) from a lot of influential people and companies. Because SlideShare is mostly used to share presentations, infographics and whitepapers, you are guaranteed to find highly-engaging, incredible quality content you can not only share as a link, but also embed it where appropriate.
I love Flipboard for its constant high level of amazing, timely and relevant content. Download an app to your smartphone and tablet (I believe it’s compatible with all major platforms) and specify the topics you’re interested in. Done! Flipboard is like your personalized newspaper, bringing only the best fresh content from a variety of major and less-mainstream sources. The articles you especially liked can then be saved into your “magazines,” collections of saved articles. The app also allows easy sharing on all social media platforms without the need for switching between the apps.
Buffer and Hootsuite
We’ve covered great ways to employ Buffer and/or Hootsuite to share and schedule your content. Another amazing feature of these two tools (both of which come in free and paid versions) is that they suggest great relevant content based on the topics you’re most interested in. In case you ever run out of interesting content, you can change out keywords and keep scrolling through suggestions.
It then only takes a moment to share it (or schedule for future share based on apps’ suggested times to reach the most audience). Both Buffer and Hootsuite also send you an e-mail any time your queue runs out of scheduled content, so it’s easy to stay on top of scheduling your social media posts.
Klout‘s primary function is to measure your social influence. It helps you to easily grow your influence in lots of different ways. Plus, after you chose your areas of interest, it suggests lots of content. Klout also suggests relevant influential Twitter handles for you to follow to stay up-to-date on trending content and learn how to grow your own influence by following practices of those who achieved success.
Alltop.com aggregates a wealth of interesting articles on a stunning variety of topics. Guy Kawasaki, the founder of Alltop, is one of the most famous social media users, who tweets upwards of 50 tweets each day and enjoys a Twitter following of millions of people. Quite impressive, right?
Alltop displays a list of articles from a variety of sources all on one page (this page can look quite overwhelming at first). This is also a great tool to look for inspiration and ideas for your next blog post or social media update.
LinkedIn, Pinterest, Google Plus
All three of these platforms have potent “popular” feeds that display highly-engaging posts on any topic imaginable. Search “What’s Hot” on Google Plus, “Popular” on Pinterest or Pulse on LinkedIn.
Not only can you re-share that great content on your own pages for your audience to see, it is also a great tool for audience insight – what do people engage with the most? When do they comment most often? what topics provoke thoughts? Which posts gain the most likes and re-shares? You can then follow the format or the content strategy based on the insight you gain from it.