8 Ways to Build an Email List Faster
Email marketing has one of the highest returns on investment of any marketing tactic. It’s also top-rated for retaining customers, and nurturing people from leads into customers. In other words, it works for every phase of the customer lifecycle: Prospecting, Lead Nurturing, and Retention.
More importantly, email marketing helps build an asset. An email list is worth far more than all social media platforms and followers combined because you own your email list. With an email list, you can communicate with your customers directly. It costs almost nothing, and is often completely free. Check out companies like MailChimp, MadMimi, and ReachMail if you want a free account. If you want to add more advanced features and take out the obnoxious advertising in free email, you’ll need to go with a paid account.
Despite how effective and affordable email is, there is one critical requirement for email marketing success. You will need subscribers. There are dozens of ways to get more subscribers, but this list of a few proven methods should work out for you
Offer an incentive to sign up
If you’re not getting many people to sign up for your list, the most likely problem is either not offering an opt-in incentive to join your list, or the incentive you’re offering is not enough to woo people.
2) Embed the opt-in form.
This change alone often doubles the opt-in rate. It’s very simple. Don’t make people click through to a new page. Embed the opt-in form wherever you ask people to sign up.
Put a prompt (option) to join your email list on every page of your site.
Ideally, you’d have an opt-in box in view no matter what page someone is looking at. Usually this means adding an opt-in box to the top of the vertical navigation column, and to the footer area.
Install a slider OR a pop-up, a.k.a., as a lightbox, or interstitial.
Pop Ups don’t have to be annoying:
- Set a slider or pop-up only to be shown to each visitor once per week.
- Set them to show only after people have been on your site for 1-2 minutes.
Use text to join.
You can leverage people's love of texting to help build your list. This little bonus is called, “text to join.” Many email service providers, like Constant Contact and Bronto, offer text to join functionality for free.Even if your email provider doesn’t offer this great service, there are stand-alone services that can make texting to join options work just fine. JoinByText.com, Trumpia, CallLoop, and TXTImpact are all options.
Put prompts to join your list on all printed business collateral