How to Get Hired through LinkedIn
LinkedIn has become a Great medium to connect & network for the professionals. It has also become a platform to get noticed by potential employers. If you are unemployed, between jobs or looking for a change then LinkedIn can come handy, if used with the right strategy in mind.
If you want to get headhunted on the LinkedIn, then you need to start working with a clear strategy in mind and by adhering to some of the best practices that will produce Great results for you. Recruiters have their own mind and style and more often than not there is a pattern in how they approach and evaluate different profiles. So, it’s always good to be a step ahead and position oneself perfectly to grab attention. Here we tell you, how:
Properly Structured Profile Page
Your LinkedIn profile is your showcase page and it should be neatly structured with relevant position of information that recruiters find relevant. For your profile pic, make sure you use a professional picture.
The header & the tagline are important first things one would notice. Make your tagline keyword rich for getting discovered in LinkedIn and Google Search. Your tagline should clearly explain your area of expertise, for ex, ‘SEO Expert’, ‘Senior Python Developer’ etc. Try to create simple Job Description highlighting areas which involve application of your expertise. Endorsements from key people in the industry, particularly from senior profiles in the organisations where you have worked previously are positive signals to the potential recruiters.
Here it is important that you should keep the profile updated. Take extra care to ensure that there are no gaps or overlaps in your career graph.
Right Keywords for LinkedIn Recruiter:
You need to have the right keywords in your profile so that your profile shows up when companies search for the right candidates using the LinkedIn Recruiter tool. In LinkedIn Recruiter, recruiters search for candidates by setting advanced options such as location, postcode, education, years of experience, years in current position etc. and keyword filters like Operations, General Management, Data Science etc. Therefore it’s important that your profile is complete and clearly highlights your key areas of strength though Keywords. The more information and keywords you provide in your profile the more likely you are to show up in narrow searches and be considered for a position. It’s also important that you should not have privacy filters when you wish to be searched by recruiters.
A good way to find keywords is to scan through job descriptions in your area of expertise and look at the keyword density to pull the most popular keywords. You can use keyword density tools/ WDF tool to find the right keywords for your profile.
There are various industry/skill based groups on LinkedIn, many of which are very active with members participating in discussions, sharing content etc. Joining such groups relevant to your industry will help you to be able to connect with the right people in the industries. You can also improve your visibility inside the group by posting or sharing relevant content on the group page.
Connections with Right People
Try to gradually develop connections with people in your relevant industry. This is a gradual process wherein you try to convert your chance meeting with someone by following up with a LinkedIn connect request. Make additional efforts to connect with the ‘influencers’, ‘recruiters’, ‘consultants’ in your industry. The larger your network the better, however, at the same time it’s important that your network has quality profiles and not just a bunch of your classmates and friends
These few changes in your approach will immensely enhance the quality of your LinkedIn profile and help you stand out when the potential recruiters are looking for the right candidate on Google and linkedIn.