Online Junk Food Ads Likely to be Banned in UK
UK's advertising watchdog,The Committee of Advertising Practice (CAP), which sets the rules for advertisers in the UK is reportedly contemplating banning advertising junk food from children's content streamed online, reports BBC.
Ads for foods considered unhealthy are already banned on children's television, but they are avilable online including YouTube and ITV Hub. Many companies now use online video to promote products to young audiences. This move follow the 2007 ban by the broadcasting regulator Ofcom which banned advertising of food high in fat, sugar and salt (HFSS) during television programmes likely to appeal to under-16s.